Hey Reader,

Running a coaching business is hard work, right? It may not look like it on the outside, but there's a lot that goes into making it successful.

But, you got into this game for a reason. You're a coach: you're passionate, you care, and you want to help people.

So, how do you get your message out there? You know you need to stand out from the crowd, and that's where Pinterest comes in.

Pinterest is an incredible platform for coaches. It's a great way to showcase what you have to offer and reach potential new clients.

Unlike other social media platforms, like Twitter and Facebook, Pinterest’s unique double life as a search engine means users don’t go there to passively scroll. They’re looking for a solution to a problem—you!

But it can also be intimidating.

So, I'll let you in on a lil' secret... The key to generating leads on Pinterest is to produce free content that solves a user’s problem. Actionable content that actively helps your ideal customer is the best way to get them interested in your brand.

For instance, if you’re a life coach, you might produce a series of pins on setting financial goals for both individuals and couples.

Financial planning makes up a big part of everyone’s life, and you offering free and effective advice on how to implement it will draw people to your brand.

My advice? Follow these 6 tips for getting your next coaching client using Pinterest:

1. Create free, actionable content that establishes you as a trusted solution provider and encourages your audience to think of you when they have a problem they can’t solve.
2. Create visually dynamic boards that address needs your clients have.
3. Always be creating content that establishes you as a professional subject matter expert. These boards will draw the attention of your perfect customer.
4. All of the pins you post should have a link back to your website to drive traffic and collect contact information.
5. If you have a current offer, create a pin that highlights its benefits to connect low ticket offers to high ticket solutions.
6. Engage with your clients, follow them, comment on their pins. Building that kind of relationship helps to engage with your audience on a more intimate level that encourages customers to trust your brand.

TOP PODCAST EPISODE ON PINTEREST MARKETING

Want to listen to more of my take on what a customer-centric marketing strategy is and how it can help to grow your business? Give a listen below and let us know what you think.

• Ep. #3: Get The Buy: Buyer Centric Marketing​

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We have tons more episodes coming on all things Pinterest, so make sure you subscribe for the latest updates!​

NEW PINTASTIC PRODUCTS TO SHOP

✊✊ Ready to have tons of new clients knocking at your door? Pinterest is the BEST way to connect with people before your competition and reach the masses so that you can sky rocket your leads and sales. Our Pintastic Rockstar program will reduce your anxiety about how to reach your people and give you the clarity and confidence you need to make sure you'll be found first so that you can flood your bank account with allllll that extra moola! Check it out here!​

🎨🎨 Looking for a way to create pins that are both eye-catching and engaging to stand out? Our Coaching Pinterest Pin Templates look great and are proven to get noticed. Each template was created with the goal of helping you get more followers and engagement, so you don’t have to worry about spending time creating content from scratch. Check out the Coaching Pinterest Pin Templates here!​
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XOXO,

Laura